About Us

Long-time Wilmington resident, John Jordan, founded Protocol in 2002, significantly changing the retail landscape in Wilmington.  With an eye for beauty and an understanding of the importance of comfort, luxury and the art of living well, John carefully curated a selection of brands and offerings making Protocol a destination like no other.

In January of 2022, Protocol sales associates, Beth Adams, Sarah Morris, and Kim Shipley, all of whom had worked with John for years, assumed ownership of the store, while John embarked on a new adventure: providing unique and beautiful in-house design services for Protocol.


From left to right: Beth Adams, Kim Shipley and Sarah Morris

Now in its twentieth year of operation, Protocol provides a sophisticated atmosphere for multiple generations of shoppers. We enjoy helping our customers live beautifully. Our shop offers a wide selection of home décor and furnishings, including elegant tabletop and barware collections, sophisticated gifts, exquisite linens, carefully curated bath and home fragrance collections, custom furnishings, original local artwork and much more.

We also offer an extensive bridal registry and continue to find great joy in assisting couples as they plan their lives together. For 20 years it has been our privilege and honor. Our vast offering of fine china, every day dinnerware, crystal, and flatware, ranges from traditional to the more contemporary. Herend, Anna Weatherly, Gien, Ginori, L’Objet, Mottahedeh and Royal Crown Derby are a few of the many china brands featured at Protocol, while Baccarat and William Yeoward represent the finest in crystal barware and accessories for the home.  Our knowledgeable bridal consultants help each couple create the perfect registry for their home with personalized and private one-on-one attention. In addition, we display each registered couple’s place setting in our store for the months and weeks leading up the wedding.  

Welcome to Protocol! We are dedicated to providing beautiful products and personalized service to ensure that you find the perfect gifts for every occassion and everyone in your life. If you cannot find what you need throughout our website, please contact any of our knowledgeable staff at: 

 info@elementsforgoodliving.com or by calling (910) 796-9595.